Thursday 28 February 2008

And we're off... Janet, Mariah, Madonna

Janet Jackson
The season of the divas is upon us. Janet Jackson's "Discipline" is officially two days old. Mariah Carey just released a new video, courtesy of a blockbuster Hollywood director. The clip, from "Rush Hour" director Brett Ratner, features "30 Rock's" Jack McBrayer, and effectively stole some of the thunder from Jackson's release. And next week, Madonna will get inducted into the Rock and Roll Hall of Fame, with a little help from pop star Justin Timberlake.

Nielsen SoundScan figures for Jackson's "Discipline" won't be released until Wednesday, but there are already signs she's falling behind in the diva grand prix of winter/spring 2008. Only a few year's ago, Timberlake was around to derail Janet's career as part of The Great Wardrobe Malfunction of 2004, and now here he is, parading Madonna in front of rock 'n' roll's most upper-class citizens. He also happens to be on Madonna's upcoming single "4 Minutes to Save the World", allowing Madonna the opportunity to turn her induction into the Rock Hall as the launch of the marketing campaign for her "Hard Candy", due April 29.

But worse: In the latest singles charts released today, Jackson's coldly synthesized "Feedback" isn't gaining much ground. In 9 weeks on Billboard's Hot 100, "Feedback" hasn't risen above No. 51, and this week rests at No. 53. By comparison? Carey's slight-but-sly "Touch My Body" is at No. 34 - after only two weeks. The song debuted last week at No. 54. Carey's "E=MC2" won't be released till April 15, but it's on target to be issued with something Janet's album wasn't - a top-20 (if not higher) single.

(Los Angeles Times)



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