Weight loss companies and celeb spokespersons
The average consumer forks over between $150 to $300 a month when they sign on with a diet
company that provides them with food and support in taking off unwanted flab. On the other
hand, the average celebrity weight loss endorser is paid around $33,000 a pound to dump
those love handles.|
To make sure stars lose those expensive inches, weight loss industry insiders say companies
often also pay for personal trainers, dieticians, and whoever else they need to keep their
spokesperson on the straight and extra-narrow. "Diet companies will do whatever they can to
make sure the celebrity that they hired not only looks good and loses the weight, but that
the weight stays off," explains Richard Zeeb, the former Chief Marketing Officer for the
diet company Medifast, currently a marketing consultant. "It is very common to have personal
trainers and nutrionists and dieticians on call whenever a celebrity wants, and whenever a
celebrity needs it."
Mariah Carey and Jessica Simpson are the latest celebrities cashing in on gaining and
losing weight while millions of Americans pay for the privilege. Carey signed on with the
Jenny Craig weight loss company for an undisclosed sum, while Simpson was paid a reported
$3 million by Weight Watchers before she even had her baby (due in early 2012).
A spokesperson for Jenny Craig said their celebrities, including Mariah Carey, receive no
preferential treatment. "Our Brand Ambassadors experience the same Jenny program as any of
our other clients, including a weekly one-on-one consultation with their personal consultant,
either in person or over the phone. No special treatment is provided," a rep told Fox411.com.
Weight Watchers declined to comment.
Jenny Craig and Carey are promoting the singer's 30 pound weight loss since starting the
program in July. But experts say weight loss figures can be blown out of proportion. "You
have to put these numbers in perspective. Mariah lost 30 pounds. That number looks huge,
but she had twins," says celebrity nutritionist Heather Bauer, author of "Bread is the
Devil" and the woman responsible for Tyra Banks' rockin' bod. "When you have babies you
drop a lot of weight fast. That number is inflated."
Unlike some we talked to, Bauer doesn't doubt that celebrity endorsers actually use the
products they promote, but she doesn't believe it's all they're using, either. "When you do
meals in a box, you get awesome results because you are taking yourself out of your
lifestyle and only eating 1,200 calories a day, so you can lose a lot of weight," Bauer
said. "Do these celebrities stick to these diets? I think celebrities who endorse these
things do have two trainers a day, a chef and certain things in their lifestyle to keep
the weight off."
by Bill from UK|
It's interesting seeing everybody's reaction (or over reaction) to the album's release date. Even going so far as to attack JD in public and write "open letters" to Mariah. Whatever next? All take a step back. May 6 hasn't even arrived yet. Wait and see what happens and if come the morning of May 7th nothing materialised, then you can all start you... read more
(Wednesday 23 April 2014; 20:51)
||Lambs take it easy (42,841)
by Geronimo from USA|
I see MC and Jermaine Dupri laid-back and laughing, browsing silly tweets over a splash of rosé and a jay holding back what they're dying to say while lambs nearly die in wait for as much as the album's name.
(Wednesday 23 April 2014; 19:50)
by Bill from UK|
Hi Darryle. US albums are usually released on a Tuesday and always have been. European albums are always out on Mondays which is why Europe get the album first. Australia is usually the last to get anything unfortunately. As for the bonus tracks, it is often cheaper for Japanese consumers to import the album from another country, so to encourage th... read more
(Wednesday 23 April 2014; 19:23)
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