The average consumer forks over between $150 to $300 a month when they sign on with a diet
company that provides them with food and support in taking off unwanted flab. On the other
hand, the average celebrity weight loss endorser is paid around $33,000 a pound to dump
those love handles.
To make sure stars lose those expensive inches, weight loss industry insiders say companies
often also pay for personal trainers, dieticians, and whoever else they need to keep their
spokesperson on the straight and extra-narrow. "Diet companies will do whatever they can to
make sure the celebrity that they hired not only looks good and loses the weight, but that
the weight stays off," explains Richard Zeeb, the former Chief Marketing Officer for the
diet company Medifast, currently a marketing consultant. "It is very common to have personal
trainers and nutrionists and dieticians on call whenever a celebrity wants, and whenever a
celebrity needs it."
Mariah Carey and Jessica Simpson are the latest celebrities cashing in on gaining and
losing weight while millions of Americans pay for the privilege. Carey signed on with the
Jenny Craig weight loss company for an undisclosed sum, while Simpson was paid a reported
$3 million by Weight Watchers before she even had her baby (due in early 2012).
A spokesperson for Jenny Craig said their celebrities, including Mariah Carey, receive no
preferential treatment. "Our Brand Ambassadors experience the same Jenny program as any of
our other clients, including a weekly one-on-one consultation with their personal consultant,
either in person or over the phone. No special treatment is provided," a rep told Fox411.com.
Weight Watchers declined to comment.
Jenny Craig and Carey are promoting the singer's 30 pound weight loss since starting the
program in July. But experts say weight loss figures can be blown out of proportion. "You
have to put these numbers in perspective. Mariah lost 30 pounds. That number looks huge,
but she had twins," says celebrity nutritionist Heather Bauer, author of "Bread is the
Devil" and the woman responsible for Tyra Banks' rockin' bod. "When you have babies you
drop a lot of weight fast. That number is inflated."
Unlike some we talked to, Bauer doesn't doubt that celebrity endorsers actually use the
products they promote, but she doesn't believe it's all they're using, either. "When you do
meals in a box, you get awesome results because you are taking yourself out of your
lifestyle and only eating 1,200 calories a day, so you can lose a lot of weight," Bauer
said. "Do these celebrities stick to these diets? I think celebrities who endorse these
things do have two trainers a day, a chef and certain things in their lifestyle to keep
the weight off."
Friday 16 December 2011
Bino / Live with Kelly & Micheal (53,675)
by Deedre aka MiTodoChop @HBF from Canada
Lea Salonga is an excellent example. I enjoy her. Thought Mariah was simply lovely on the show today. And wow to the dress. (Friday 22 May 2015; 20:33)
by M from Asia
I'm so happy that as of now, Infinity climb to the 100 bracket in iTunes chart. I wish it will continue to climb and boost up to the top 50 again. As for her performances, I'm so very happy because it is fantastic, I think if she will perform more and more, the rawness of her voice will eventually be back and I hope Mariah will follow Celine's advi... read more (Friday 22 May 2015; 20:22)
Re: Baby (53,673)
by Bino from Philippines
Spot-on observations, Baby. I don't know why is that either. Perhaps because of almost 400 years of colonialization by Spain, US, and Japan? So we try to aspire to be like the "other"? I love karaoke too, but I never attempt to sing Mariah's songs. A lot of big names in the Philippine music industry follow Mariah's style. But there are still plent... read more (Friday 22 May 2015; 20:07)
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