Weight loss companies and celeb spokespersons
The average consumer forks over between $150 to $300 a month when they sign on with a diet
company that provides them with food and support in taking off unwanted flab. On the other
hand, the average celebrity weight loss endorser is paid around $33,000 a pound to dump
those love handles.|
To make sure stars lose those expensive inches, weight loss industry insiders say companies
often also pay for personal trainers, dieticians, and whoever else they need to keep their
spokesperson on the straight and extra-narrow. "Diet companies will do whatever they can to
make sure the celebrity that they hired not only looks good and loses the weight, but that
the weight stays off," explains Richard Zeeb, the former Chief Marketing Officer for the
diet company Medifast, currently a marketing consultant. "It is very common to have personal
trainers and nutrionists and dieticians on call whenever a celebrity wants, and whenever a
celebrity needs it."
Mariah Carey and Jessica Simpson are the latest celebrities cashing in on gaining and
losing weight while millions of Americans pay for the privilege. Carey signed on with the
Jenny Craig weight loss company for an undisclosed sum, while Simpson was paid a reported
$3 million by Weight Watchers before she even had her baby (due in early 2012).
A spokesperson for Jenny Craig said their celebrities, including Mariah Carey, receive no
preferential treatment. "Our Brand Ambassadors experience the same Jenny program as any of
our other clients, including a weekly one-on-one consultation with their personal consultant,
either in person or over the phone. No special treatment is provided," a rep told Fox411.com.
Weight Watchers declined to comment.
Jenny Craig and Carey are promoting the singer's 30 pound weight loss since starting the
program in July. But experts say weight loss figures can be blown out of proportion. "You
have to put these numbers in perspective. Mariah lost 30 pounds. That number looks huge,
but she had twins," says celebrity nutritionist Heather Bauer, author of "Bread is the
Devil" and the woman responsible for Tyra Banks' rockin' bod. "When you have babies you
drop a lot of weight fast. That number is inflated."
Unlike some we talked to, Bauer doesn't doubt that celebrity endorsers actually use the
products they promote, but she doesn't believe it's all they're using, either. "When you do
meals in a box, you get awesome results because you are taking yourself out of your
lifestyle and only eating 1,200 calories a day, so you can lose a lot of weight," Bauer
said. "Do these celebrities stick to these diets? I think celebrities who endorse these
things do have two trainers a day, a chef and certain things in their lifestyle to keep
the weight off."
||Subtle Invitation (48,028)
by B from USA|
Mariah wrote that song about Derek Jeter. It's filled with references to the other songs she's written about him. Mariah needs a man like Jeter in her life, not a boy like Nick. Mariah is still the best and she's better off without Nick. He just can't keep his mouth shut. I think his loose lips are to blame for the demise of their marriage. He's so... read more
(Sunday 23 November 2014; 22:18)
||Mariah's magic (48,027)
by Jono from USA|
Hey lambily. I'm not sure why I'm writing this here, but I've always felt safe around fellow fans which is why I'm sharing this. Unfortunately right now I'm going through a bit of a heartbreak. I've been listening to a lot of Mariah, more so than usual, and it's helping so much. This is why I fell in love with Mariah, because she just knows how to ... read more
(Sunday 23 November 2014; 22:17)
||So Def Jam is Sony 2.0 and Team Mariah's going rogue? (48,026)
by Baby from Sweden|
So this Instagram post is quite the revelation. "Well if Def Jam aint gonna push any records well I guess we gotta do it on our own. [...]. We like this premise, not the no support from your label BS, but the go-getter moxy and confidence it takes to want your hard work to her recogni... read more
(Sunday 23 November 2014; 20:57)
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