Weight loss companies and celeb spokespersons
The average consumer forks over between $150 to $300 a month when they sign on with a diet
company that provides them with food and support in taking off unwanted flab. On the other
hand, the average celebrity weight loss endorser is paid around $33,000 a pound to dump
those love handles.|
To make sure stars lose those expensive inches, weight loss industry insiders say companies
often also pay for personal trainers, dieticians, and whoever else they need to keep their
spokesperson on the straight and extra-narrow. "Diet companies will do whatever they can to
make sure the celebrity that they hired not only looks good and loses the weight, but that
the weight stays off," explains Richard Zeeb, the former Chief Marketing Officer for the
diet company Medifast, currently a marketing consultant. "It is very common to have personal
trainers and nutrionists and dieticians on call whenever a celebrity wants, and whenever a
celebrity needs it."
Mariah Carey and Jessica Simpson are the latest celebrities cashing in on gaining and
losing weight while millions of Americans pay for the privilege. Carey signed on with the
Jenny Craig weight loss company for an undisclosed sum, while Simpson was paid a reported
$3 million by Weight Watchers before she even had her baby (due in early 2012).
A spokesperson for Jenny Craig said their celebrities, including Mariah Carey, receive no
preferential treatment. "Our Brand Ambassadors experience the same Jenny program as any of
our other clients, including a weekly one-on-one consultation with their personal consultant,
either in person or over the phone. No special treatment is provided," a rep told Fox411.com.
Weight Watchers declined to comment.
Jenny Craig and Carey are promoting the singer's 30 pound weight loss since starting the
program in July. But experts say weight loss figures can be blown out of proportion. "You
have to put these numbers in perspective. Mariah lost 30 pounds. That number looks huge,
but she had twins," says celebrity nutritionist Heather Bauer, author of "Bread is the
Devil" and the woman responsible for Tyra Banks' rockin' bod. "When you have babies you
drop a lot of weight fast. That number is inflated."
Unlike some we talked to, Bauer doesn't doubt that celebrity endorsers actually use the
products they promote, but she doesn't believe it's all they're using, either. "When you do
meals in a box, you get awesome results because you are taking yourself out of your
lifestyle and only eating 1,200 calories a day, so you can lose a lot of weight," Bauer
said. "Do these celebrities stick to these diets? I think celebrities who endorse these
things do have two trainers a day, a chef and certain things in their lifestyle to keep
the weight off."
||Re: Norman (50,531)
by Billy from Greece|
Wow. That was poignant. I loved reading your post. It's probably the most mature, knowledgeable and respectful post I've read in I don't remember how long in a messageboard that is inundated with teenage-level futile comparisons between Mariah and other artists, rehashing the same points over and over again. I really appreciate the distinction that... read more
(Saturday 28 February 2015; 12:19)
||Fifth Harmony (50,530)
by Lee TS from USA|
Here's a cute clip of the girls doing a medley of M's signatures before going into Like Mariah. Loving they're paying homage and introducing M to them teeny boppers.
(Saturday 28 February 2015; 10:39)
||Marissa, "fans" (50,497), Celine (50,529)
by Stacey from USA|
Wow, your post was awesome. Folks, read that one again and then ask yourself, "Do you want the best for Mariah?" Sometimes even one of the successful artists of all-time needs a little tough love.
(Saturday 28 February 2015; 8:52)
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