Weight loss companies and celeb spokespersons
The average consumer forks over between $150 to $300 a month when they sign on with a diet
company that provides them with food and support in taking off unwanted flab. On the other
hand, the average celebrity weight loss endorser is paid around $33,000 a pound to dump
those love handles.|
To make sure stars lose those expensive inches, weight loss industry insiders say companies
often also pay for personal trainers, dieticians, and whoever else they need to keep their
spokesperson on the straight and extra-narrow. "Diet companies will do whatever they can to
make sure the celebrity that they hired not only looks good and loses the weight, but that
the weight stays off," explains Richard Zeeb, the former Chief Marketing Officer for the
diet company Medifast, currently a marketing consultant. "It is very common to have personal
trainers and nutrionists and dieticians on call whenever a celebrity wants, and whenever a
celebrity needs it."
Mariah Carey and Jessica Simpson are the latest celebrities cashing in on gaining and
losing weight while millions of Americans pay for the privilege. Carey signed on with the
Jenny Craig weight loss company for an undisclosed sum, while Simpson was paid a reported
$3 million by Weight Watchers before she even had her baby (due in early 2012).
A spokesperson for Jenny Craig said their celebrities, including Mariah Carey, receive no
preferential treatment. "Our Brand Ambassadors experience the same Jenny program as any of
our other clients, including a weekly one-on-one consultation with their personal consultant,
either in person or over the phone. No special treatment is provided," a rep told Fox411.com.
Weight Watchers declined to comment.
Jenny Craig and Carey are promoting the singer's 30 pound weight loss since starting the
program in July. But experts say weight loss figures can be blown out of proportion. "You
have to put these numbers in perspective. Mariah lost 30 pounds. That number looks huge,
but she had twins," says celebrity nutritionist Heather Bauer, author of "Bread is the
Devil" and the woman responsible for Tyra Banks' rockin' bod. "When you have babies you
drop a lot of weight fast. That number is inflated."
Unlike some we talked to, Bauer doesn't doubt that celebrity endorsers actually use the
products they promote, but she doesn't believe it's all they're using, either. "When you do
meals in a box, you get awesome results because you are taking yourself out of your
lifestyle and only eating 1,200 calories a day, so you can lose a lot of weight," Bauer
said. "Do these celebrities stick to these diets? I think celebrities who endorse these
things do have two trainers a day, a chef and certain things in their lifestyle to keep
the weight off."
||MC nowhere to be seen with Nick? (45,677)
by May from Denmark|
Hi G.G. and thanks for the heads up. Nick has been posting stuff on Twitter, just that not about Mariah. I also used to check his twitter just to see if there was anything new about MC or them together that wasn't on her a... read more
(Wednesday 30 July 2014; 0:22)
by Mimi L. from |
Hey where did you hear about the relaunch? I can't seem to find it anywhere. If she did tweet it, I wonder why she deleted it. If she does relaunch it, I will be happy. I was not being able to digest the fact that Mariah is letting her (what critics and fans are calling one of her greatest albums) just die out without trying to save it. But if she ... read more
(Tuesday 29 July 2014; 23:28)
by Butterfly from United States|
He hasn't posted anything about her on Facebook either. Well he does have Robin Thick and Howard Stern as friends and carries a pimp cane. He seemed like such a good guy too. If these divorce rumors are true I hope he will be a gentleman and not air their dirty laundry. This is reminding me of Demi Moore and Ashton Kutcher in that he married an att... read more
(Tuesday 29 July 2014; 22:48)
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