Weight loss companies and celeb spokespersons
The average consumer forks over between $150 to $300 a month when they sign on with a diet
company that provides them with food and support in taking off unwanted flab. On the other
hand, the average celebrity weight loss endorser is paid around $33,000 a pound to dump
those love handles.|
To make sure stars lose those expensive inches, weight loss industry insiders say companies
often also pay for personal trainers, dieticians, and whoever else they need to keep their
spokesperson on the straight and extra-narrow. "Diet companies will do whatever they can to
make sure the celebrity that they hired not only looks good and loses the weight, but that
the weight stays off," explains Richard Zeeb, the former Chief Marketing Officer for the
diet company Medifast, currently a marketing consultant. "It is very common to have personal
trainers and nutrionists and dieticians on call whenever a celebrity wants, and whenever a
celebrity needs it."
Mariah Carey and Jessica Simpson are the latest celebrities cashing in on gaining and
losing weight while millions of Americans pay for the privilege. Carey signed on with the
Jenny Craig weight loss company for an undisclosed sum, while Simpson was paid a reported
$3 million by Weight Watchers before she even had her baby (due in early 2012).
A spokesperson for Jenny Craig said their celebrities, including Mariah Carey, receive no
preferential treatment. "Our Brand Ambassadors experience the same Jenny program as any of
our other clients, including a weekly one-on-one consultation with their personal consultant,
either in person or over the phone. No special treatment is provided," a rep told Fox411.com.
Weight Watchers declined to comment.
Jenny Craig and Carey are promoting the singer's 30 pound weight loss since starting the
program in July. But experts say weight loss figures can be blown out of proportion. "You
have to put these numbers in perspective. Mariah lost 30 pounds. That number looks huge,
but she had twins," says celebrity nutritionist Heather Bauer, author of "Bread is the
Devil" and the woman responsible for Tyra Banks' rockin' bod. "When you have babies you
drop a lot of weight fast. That number is inflated."
Unlike some we talked to, Bauer doesn't doubt that celebrity endorsers actually use the
products they promote, but she doesn't believe it's all they're using, either. "When you do
meals in a box, you get awesome results because you are taking yourself out of your
lifestyle and only eating 1,200 calories a day, so you can lose a lot of weight," Bauer
said. "Do these celebrities stick to these diets? I think celebrities who endorse these
things do have two trainers a day, a chef and certain things in their lifestyle to keep
the weight off."
by R&B Junkie from Poland|
Well said! It's the media made us believe that it's all about the hit singles, chart success, number 1's and so on. It all went along with the music until the beginning of 21st century. Then the market changed, album sales decreased, and later, expansion of digital format changed it even for worse: now it's all about the singles (that still can be ... read more
(Thursday 12 December 2013; 0:55)
||Today Show (40,188)
by Deedre aka MiTodoChop @HBF from Canada|
I thought the interview was light and fun. Two woman gushing about Christmas, decorating, family festivities, Santa photos and sparkly shoes lol. Not everything is so serious.
(Wednesday 11 December 2013; 23:26)
||To George Golden (40,187)
by Alex from England|
I completely disagree with you. Mariah should not make a dance album just to stay relevant. She is an artist that loves music and after being forced to make the kind of music she did for the first few years of her career I hope she will never release any material just to be on top of the charts. I think people should accept the fact that Mariah's g... read more
(Wednesday 11 December 2013; 22:48)
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